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You can call me Alek, and I’m one of those inquisitive creative types who connects pop culture, new media, and new ways of learning together with all things marketing!
To try and sum up what I am, I’m a Digital Marketing Professional with experience in Graphic Design, Art Direction and Project Management. I consider myself extremely passionate about community growth, engagement, and user experience, especially in digital spaces and on social media. My approach and outlook are people-oriented and focused on building the best relationships between brands, audiences, and other stakeholders.
A background in both Advertising and Marketing has helped me sharpen my skills in conceptualisation and ideation, primarily focusing on Digital & Social Media. A stint in client liaison has taught me to think of both the users and stakeholders and figure out how to make things work for both. And a lifelong passion for innovation and collaboration has taught me if we work together towards a common goal, we can do great things.
I AM SKILLED AT…
DESIGN
+ Industry-standard software (Photoshop, Illustrator, etc.)
+ Digital, ATL, and BTL design
+ Visual identity and branding
DIGITAL MARKETING
+ Strategic content planning
+ Analytics & data-driven Insights
+ CRM Tools (Salesforce, Zoho)
+ Social Media Management (Facebook, Twitter, Buffer, Hootsuite, etc.)
PROJECT MANAGEMENT
+ Project oversight & resource management
+ Client liaison, pitching, & presentations
+ Project collaboration tools (Asana, Click-up, Trello, etc.)
MY EDUCATION INCLUDES…
+ Bachelor of Business (Management)
Kaplan Business School
Melbourne, Australia | 2019 – 2023
+ Certificate IV & Diploma – Digital & Interactive Game Design
Holmesglen Institute
Melbourne, Australia | 2017 – 2019
+ Bachelor of Arts – Multimedia Arts & Animation
De La Salle College of Saint Benilde
Manila, Philippines | 2008 – 2012
I HAVE WORKED AT…
Freeelance Graphic Designer & Illustrator
March 2023 – Current
+ Created custom design solutions for various uses such as print, branding, and social media.
+ Worked with a wide variety of customers to tailor work to their specific needs.
+ Readily collaborated on projects at various stages of completion.
Marketing & Communications Coordinator | AECC Global
August 2017 – August 2020
+ Produced marketing campaigns and initiatives for both Australian and international markets.
+ Developed video content for promotional material and other media resources.
+ Enhanced the company’s brand recognition and reputation through campaigns, promotions, and events, both in-person and online.
+ Coordinated and managed inter-office projects within Australia and internationally.
Marketing Designer | Quipper Ltd
September 2016 – June 2017
+ Created and designed marketing materials for both internal and external uses.
+ Collaborated directly with clients to tailor design solutions to their individual needs.
+ Oversaw the production of media assets and materials to be used by all teams.
+ Maintained and organized Facebook and Twitter page content.
Marketing Designer | Freelancer.com, Inc.
March 2014 – June 2016
+ Designed, produced, and implemented all material for the international Marketing department, as well as handled all internal design requirements.
+ Managed freelancers hired in different regions to localize content and campaigns.
+ Closely collaborated with social media teams to implement projects across all channels.
Art Director | The Design People
September 2013 – March 2014
+ Conceptualized the look and functionality of custom websites, collaborating with both the client and the production team.
+ Facilitated the design phase of website production to ensure the site was executed to the client’s liking.
+ Managed stakeholder expectations to minimize revisions.
Art Director | Havas Media Ortega
July 2012 – September 2013
+ Delivered design solutions for digital and social media campaigns for various brands, including UNICEF, Unilever, Globe Telecom, Citibank, and others.
+ Collaborated with team members to create campaign key messaging and concepts.
Presented and won several campaign pitches to clients, such as Unilever, Wrigleys, and Jewelmer.
+ Wrote and storyboarded various commercials and other video content.
I HAVE VOLUNTEERED AT…
+ Community Organiser | Melbourne D&D Adventurers League (2017 – Present)
+ Founding Member, Organiser | PinoyFTM (2010 – 2016)
+ Marketing & Design | Task Force Pride (2011 – 2012)